The Concept

moving forward, giving back

The Alloro Collection offers elegant clothes and accessories in rich colors and beautiful fabrics specifically designed for women who have experienced breast cancer. The designs address the changes in contour, comfort and appearance of a woman’s body — without sacrificing style.

Alloro’s designs, along with its scarves and other accessories, are so versatile and elegant that they look equally beautiful on all women, whether or not they’ve had breast cancer.

This unique collection incorporates 20 design elements to address the concerns of women who have had breast cancer treatments, including front pain and side sensitivity as well reduced arm range of motion. The clothing also takes into account more subtle issues, such as neckline and bodice design challenges, for women who choose not to have reconstructive surgery.

In addition to selling the clothing online, the Alloro Collection will be sold at trunk shows in cities with major cancer treatment centers. Our goal is not simply to sell clothing but to use the trunk shows as gatherings and forums to create a sense of community for women – and their friends and families.

Alloro’s mission is to help women with breast cancer regain confidence and move forward to a joyful – and fashionable – life.  Alloro will donate 25% of all profits from sales to support breast cancer research and underserved women.

Learn about our first beneficiary

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25% of our profits will be donated to help underserved women with breast cancer.