The Founders’ Story

recapture the joy

Laurel B. Kamen 1946-2017 – An incredible partner and an even better friend


Christine Irvin and Laurel Kamen

Christine Irvin and Laurel Kamen

Laurel was diagnosed with breast cancer in her left breast in September of 2011. Doctors recommended that she have a mastectomy of her left breast, but she elected to have a double mastectomy to reduce the risk and the fear of recurrence and no reconstructive surgery.

On the evening before her surgery, Laurel came up with the idea of creating a line of products offering a variety of clothing and accessories that are beautiful and exciting to all women, but one with a special design focus on women who have experienced breast cancer treatment, whether surgery, chemotherapy or radiation.

Laurel, a former American Express executive, formed a partnership with her best friend Christine Irvin, a Wall Street veteran, Gallery Director and artist.  The partners could find no similar clothing design concept in the marketplace.  So they turned to Laurel’s cousin¸ Roedean Landeaux, a New York City couturier with 30 years of experience, to develop the initial unique designs.  Launched 13 months later, the guiding theme of the Alloro Collection is “Clothes that love you back.”

Unfortunately, in 2015 Laurel was diagnosed with lung cancer and after valiantly undergoing treatments, she died in March of 2017.  Christine continues to run the Alloro Collection and is dedicated to making a joyous, life-affirming connection with women who have experienced cancer and with their family and friends. The pieces in the Alloro Collection continue to fit all women, not just those recovering from cancer. In 2018 the business will ramp up its online sales program while continuing to hold trunk shows.


25% of our profits will be donated to help underserved women with breast cancer.