The Founders’ Story

recapture the joy

Laurel B. Kamen 1946-2017 – An incredible partner and an even better friend


Christine Irvin and Laurel Kamen

Christine Irvin and Laurel Kamen

Laurel was diagnosed with breast cancer in her left breast in September of 2011. Doctors recommended that she have a mastectomy of her left breast, but she elected to have a double mastectomy to reduce the risk and the fear of recurrence.  A week after surgery, her doctor told her that a different, larger, and more aggressive cancer – not detected by the mammogram – had been found in her right breast.

On the evening before her surgery, Laurel came up with the idea of creating a line of products offering a variety of clothing and accessories that are beautiful and exciting to all women, but one with a special design focus on women who have experienced breast cancer treatment, whether surgery, chemotherapy or radiation.

Laurel, a former American Express executive, formed a partnership with her longtime friend Christine Irvin, an artist and Wall Street veteran.

The partners could find no similar clothing design concept in the marketplace.  So they turned to Laurel’s cousin¸ Roedean Landeaux, a New York City couturier with 30 years of experience, to develop the initial unique designs.  Launched 13 months later, the guiding theme of the Alloro Collection is “Clothes that love you back.”

Unfortunately, in 2015 Laurel was diagnosed with lung cancer and after valiantly undergoing treatments, she died in March of 2017.  The Alloro Collection will continue to be dedicated to making a joyous, life-affirming connection with women who have experienced cancer and with their family and friends.


25% of our profits will be donated to help underserved women with breast cancer.