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Alloro featured in USA TODAY Modern Woman

Alloro Co-Founder Laurel Kamen describes how starting a fashion business for women recovering from breast cancer helped her heal.

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Alloro Collection Featured on CBS New York!

Alloro Collection Featured on CBS New York!

Alloro Collection was proud to be featured by CBS New York during their coverage of the "Komen Greater NYC Race for the Cure" Sunday, September 7, 2014 in Central Park. Watch their wonderful 4-minute video!

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Laurel Kamen Brings Trunk Shows to Cancer Patients

Laurel Kamen Brings Trunk Shows to Cancer Patients

The night before surgery is never easy, especially for anyone used to taking charge. Laurel Kamen, a retired top executive at American Express here, was packing for a trip to Georgetown Hospital for a bilateral mastectomy when the idea hit her. Blasting through the blogs of sweatshirts and fleece, she envisioned a niche market providing chic options for women like herself.

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Laurel Kamen started Alloro, a fashion line for breast cancer survivors

Laurel Kamen started Alloro, a fashion line for breast cancer survivors

Many thoughts flash through a woman’s mind on the eve of a double mastectomy — most prominently fears about her mortality. But in the thicket of complicated emotions that crowded Laurel Kamen’s brain as she sat in her Kalorama apartment contemplating her diagnosis of breast cancer, she also had to reckon with fretfulness about her future wardrobe.

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Breast Cancer Survivor Launches Clothing Line for Women With Mastectomies

Breast Cancer Survivor Launches Clothing Line for Women With Mastectomies

They say necessity is the mother of invention, and in Laurel Kamen's case, it certainly was. After being diagnosed with breast cancer in September 2011, Kamen underwent a mastectomy. On the eve of her surgery, after trying and failing to find clothes that would be both comfortable and fashionable during her post-operation recovery period, Kamen noticed a gaping hole in the fashion market and decided to fill the niche herself. Thirteen months later, Kamen is debuting the Alloro Collection, a fashion friendly line of clothing suited for post-op recovery.

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Businesses Launched in the Wake of a Cancer Diagnosis

Businesses Launched in the Wake of a Cancer Diagnosis

As Laurel Kamen prepared herself in 2011 to undergo a double mastectomy to treat breast cancer, the former corporate executive was not only thinking about the surgery she would face; she was also thinking about what she would wear during recovery.

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Clothing Line Seeks To ‘Put The Color Back’ Into Breast Cancer Patients

Clothing Line Seeks To ‘Put The Color Back’ Into Breast Cancer Patients

NEW YORK (CBSNewYork) – A breast cancer survivor disappointed with the lack of clothing geared toward women going through treatment took matters into her own hands and launched an apparel line.

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Fashion Line Aimed at Soothing Breast Cancer Survivors

Fashion Line Aimed at Soothing Breast Cancer Survivors

Sophisticated fashion collection offering beautiful clothing and accessories geared toward women who have experienced breast cancer, especially without reconstructive surgery.

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Fashion With A Function For Breast Cancer Patients

Fashion With A Function For Breast Cancer Patients

"All month we've been featuring stories that raise awareness about breast cancer and breast cancer survivors. Stamford resident Christine Irvin took a friend's diagnosis and turned it into a fashion statement."

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Alloro Collection provides colors, fashion to women recovering from cancer

Alloro Collection provides colors, fashion to women recovering from cancer

Two years ago, Stamford photographer Christine Irvin got a call from her friend, Laurel Kamen, of Washington, D.C., the night before Kamen was scheduled to undergo breast cancer surgery. Kamen had an idea for a business, a clothing line for women who, like her, would be recovering from cancer-related treatments and needing shirts and dresses that were soft, comfortable and elegant.

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Survivor Stories 2013: Laurel Kamen

Read Rene Syler's full interview of Laurel Kamen, Founder of Alloro Collection. 1. How did you first find out you had cancer? My gynecologist felt a lump during my routine examination. A mammogram confirmed a mass was in my left breast, and a lumpectomy confirmed that I had cancer.

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Full Interview With Alloro Collection Co-Founder Laurel Kamen

Pat Farnack's full conversation with Laurel Kamen, co-founder of the Alloro Collection, a fashion line designed for breast cancer survivors who've had surgery, chemo or radiation.

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Clothing with a Purpose

Clothing with a Purpose

Pentwater cottager to showcase line designed with comfort in mind. Available for all, especially helpful for women who've had mastectomies.

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A chic new clothing line for post-op and ever-after

A chic new clothing line for post-op and ever-after

The night before Laurel Kamen went into the hospital for a double mastectomy back in September, 2011, she had other things besides breast cancer on her mind. She was, remarkably, thinking about what she would wear right after surgery, and during recovery, and in the months and years following.

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Fishbowlny Interviews Alloro co-founders Laurel Kamen and Christine Irvin

I was joined today by Laurel Kamen and Christine Irvin, co-founders of The Alloro Collection, a new ready to wear and accessories collection designed for women who have had breast cancer. I was surprised to learn that the collection, which does not sacrifice fashion for function, is truly the first of its kind since there was clearly a need for such an innovation for so long.

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The Alloro Collection Launches a Sophisticated New Fashion Line for Women Who Have Experienced Breast Cancer

The Alloro Collection Launches a Sophisticated New Fashion Line for Women Who Have Experienced Breast Cancer

A unique fashion collection designed specifically for women who have experienced breast cancer is being launched today by the Alloro Collection. Alloro's designs address the changes in bodily contour, comfort and appearance that occur during breast cancer treatment - all without sacrificing style.

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25% of our profits will be donated to help underserved women with breast cancer.