Please join Laurel Kamen and Christine Irvin in celebration of the first anniversary of the Alloro Collection. It has been an exhilarating and rewarding journey since our launch in DC last March. Take a look at the highlights below and show your support by visiting www.allorocollection.com, liking us on Facebook or sharing us on your favorite social media site. We are overjoyed that our collection has universal appeal to all women who want to feel better with easy elegance and soft comfort.
A Year of Alloro
Just a year ago, on March 20th, two best friends launched the Alloro Collection, unique fashions designed for women who are recovering from breast cancer treatment. Two hundred people attended the Washington, D.C. launch party, including members of Congress and their staffs, corporate leaders, journalists and many others intrigued by what we were doing.
Most importantly, there were dozens of women there who had faced cancer–whether they called themselves survivors–or just women who got through it somehow–as Laurel did (read her story here).
The launch was a great success. And we have never stopped moving since that day. We have traveled from Connecticut to Michigan, from California to Maryland and Virginia with several shows and then back to Newport Beach, California–where we tried to sell our clothing on the beach in a tent during a freezing squall with 40 m.p.h. winds blowing our scarves into the water. It really has been a year of launch and learn!
In this last year, we have established our brand with glowing and encouraging articles in more than 300 newspapers – from the Ludington (Mich.) Daily News to the Washington Post to Women’s Wear Daily.
We’ve had radio shows and fashion shows on television (CBS’s The Couch) and worldwide on Univision, where we featured Latina models, all of whom had recovered from breast cancer.
We’ve had fashion shows in churches, in New York retail stores, with cancer foundations and law firms. We’ve held trunk shows in many private homes, in pop up stores, and in art galleries.
We learned that our apparel has been embraced by women who are recovering from breast cancer–but the collection has much broader appeal. In fact, 80% of our sales have been by made by women who never experienced breast cancer.
And now, as we begin our second year, we will add to our collection and expand our social media outreach. We will form new partnerships with cancer care support organizations and entrepreneurs who believe in a holistic approach to the wellness of women. All of us have learned that recovery–from illness, disease, aging or just a tough time–includes psychological as well as physical healing. The Alloro Collection encompassed both of these challenges.
We’re going to continue moving at even greater speed, with exciting online offers on our constantly updated website, www.allorocollection.com, and more and bigger trunk shows–revisiting many cities and adding new ones. Please contact us if you would like us to visit your city.
The Alloro Collection was founded to create clothing and accessories that offer soft, colorful comfort without sacrificing style for any woman who wants to look elegant and feel good. We are going to continue on that mission in the coming year.
Please support us in our effort to donate 25% of our profits to helping underserved women with breast cancer.